|The "green movement" continues unabated, and really, this is not a bad thing. As long as our customers understand what Green is all about, and have reasonable expectations, there is nothing wrong with doing everything we can to prevent environmental pollution and exposure by people to our pest control products. This is the essence of green pest management, but it likely is terribly misunderstood by the general public, and thus we have a need to help educate them. If WE can manage their expectations they will be less likely to develop those expectations from groups that oppose our industry.
But, we always must emphasize that Green is not about the chemicals. It is about how those products are used, and there is no such thing as a "Green List" of pesticides. We could use virtually any and all of our available materials in a green manner, or we could abuse any of them and expose someone to a dangerous level of the material. What the general public likely thinks of when they consider green pest control is the use of "natural" products, but those who understand pesticides recognize that any natural product also could be harmful. It is dose related, and all about using the products properly, natural or synthetic.
Remember that we must avoid using certain terms as professionals. The Big Two are "safe" and "nontoxic", and even if labeling says it or a regulatory agency says it, we must avoid it. No chemical or substance is inherently safe, as anything and everything can be abused. Lesser expressions to avoid include "environmentally friendly", so try to find a different way to say the same thing. Again, however, what most people in the general public will think when considering this term would be natural pesticides - those that have a natural origin such as from plants. Others could be microbes such as bacteria, derivatives of fungi, nematodes, pheromones and growth regulators, etc. Since these are all either from nature or identical to molecules that are in nature they would be those considered as Green by most people.
But, many insect baits that can be contained in a station or an inaccessible place also would be considered Green (environmentally friendly?) because their placement makes them available only to the desired pest. We could consider soil applications of termiticides in as similar way - under the slab or in a trench around the foundation these products should have no exposure to organisms other than termites. That should certainly qualify them as being used in a manner that does not harm the environment.
But, don't overlook the possibility of continuing to use synthetic materials. They are not the bad guys as long as they are used properly, and because of their quick action on arthropod pests, relatively long residual, and low toxicity (the pyrethroids for example) they offer some benefits over many natural products.
Also remember that a HUGE part of green pest management is the non-chemical products and practices. For any structure and any pest you should emphasize habitat modification to remove reasons for the pests to be on the property, exclusion to keep them out of structures, and sanitation to reduce their desire to be inside. You also have vacuums, steam, traps, and other non-chemical ways to kill or remove the pests, and all of these definitely would be environmentally friendly.